E-mail marketing has almost become too easy to execute, given the proliferation of bulk-e-mail providers. It’s critical for organizations to be strategic in this tactic and avoid these common mistakes:
1. Not having a strategy. You must have a strategy detailing reasons for the e-mail, content, audience, key messages and metrics.
2. Using an [...]

Everyone who uses email knows what spam is, and most of those people hate it with a passion. This is perfectly understandable because of the huge inconvenience it puts on the receiver who now has to sort through his inbox to find which emails are actually legit. So why would you want to associate your [...]